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Nonprofit Communications Plan: How-To Identify an Audience and Create an Avatar

Bloomerang

Your audience should feel as though your content was written directly to them, which is where constructing an avatar – or ideal customer – comes into play. We will talk more about avatars in just a moment. One of the best ways to identify your audience is through an avatar. Avatar is a fancy word for ideal consumer.

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Donor Personas: How to Identify Your Unique Donor Audience

CauseVox

Let’s dive in and explore how creating donor personas can help us engage and resonate with our target audience better, so that in turn, we can create more impact in our areas of work. Is it by seeing their impact, because of a personal connection, or something else? She wants to make a positive impact on the lives of animals and needs.

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New Software Donations from Autodesk

Tech Soup

In late September at the Clinton Global Initiative Annual Meeting in New York, Autodesk launched the Autodesk Technology Impact program. They were used for visual effects, for instance, in the James Cameron film, Avatar. For more information on the new Autodesk Technology Impact program, visit the Autodesk Technology Impact webpage.

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10 Online Fundraising Best Practices for Nonprofits

Nonprofit Tech for Good

More interesting is that 63% of donors worldwide say that regular email communication about the impact of their donation is what inspires them most often to give again. The name and date of birth of your organization’s CEO or Executive Director. Compare that to 36% that said social media and 19% that said print.

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Live Blog: Is Technology Really Good for Human Rights

Amy Sample Ward

Panelists include: Susan Pointer, Google’s Director of Public Policy & Government Relations. The power of the Obama campaign was translating online activity to real world impact. Tweets and highlights from this event on Twitter at #AITech. Kevin Anderson, blogs editor of the Guardian. It can be broad but shallow.

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