Social Media Roadblock: An Interview with Wendy Harman, Red Cross - Social Media Strategy Case Study
Beth's Blog: How Nonprofits Can Use Social Media
SEPTEMBER 25, 2008
We also encouraged people to change their avatars (see above). We hoped to created more awareness of the need for support for all of those affected by recent disasters. Our key objective was to make a viral splash, to spread dynamic content, to increase donations to the ARC Disaster Relief Fund. How did you implement it?
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