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Top tips for Efficiently Measuring Social Media ROI & Getting Strategic with Your Data

Connection Cafe

Author: Jordan Viator. While the area of social metrics continues to evolve and grow, there are five main tips all organizations should follow when measuring social media activity for ROI: 1. Define success metrics before starting campaigns. Keep an ongoing dashboard of metrics updated regularly.

ROI 51
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7 Takeaways from the New Nonprofit Online Fundraising Guide

Connection Cafe

Author: Jordan Viator. Key Metrics : There’s no use in running a campaign if you can’t figure out its level of success. Your organization must define its goals and track metrics to determine how successful your campaign has been. Get them involved in multiple ways to help benefit your organization.

Guide 38
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Creating a "Socially-Enabled", Non-Techie Conference - Guest post by Carie Lewis, HSUS

Connection Cafe

Author: Jordan Viator. But we proved that if you make people aware of the tools and start early, it can be done! My good friend Jordan did a write up about it on Convio's blog. All of this added up to some great success metrics. And I wanted to prove that it could be done, even if we weren't SXSW or NTC.

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International Organizations and Social Media: News, Engagement, and Social Data for Policy Change

Beth's Blog: How Nonprofits Can Use Social Media

The study’s author, Matthias Lufkens , says that the most successful organisations are those that use Twitter to make connections and tell stories, not just broadcast news. MT @atikaCNN Filming Syrian refugees crossing into Jordan safely – thanks @and_harper , @refugees + Jordan military pic.twitter.com/xMRJHR3xen. —

Policy 103