M+R
JANUARY 24, 2022
But here’s the thing: The audience for a piece of creative must believe the content is relevant to them, or they will ignore it. At its heart, relevance is about understanding who our audience is and what they value, and using our creative to connect to that identity. The question here is: what is already top of mind for our audience?
M+R
FEBRUARY 8, 2022
Just as relevant creative begins by understanding the audience, authentic creative begins by understanding the speaker. A campaign might feature video content from field staff, a featured supporter, or a celebrity advocate. All of the questions we asked about the audience to develop relevant creative apply here as well.
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Get Fully Funded
SEPTEMBER 20, 2021
These include sharing updates with supporters, hosting fundraising campaigns , marketing upcoming events, researching your audience, or even celebrating birthdays. This strategy allows nonprofits to share information, but hardly encourages responses from supporters or conversations within the audience itself.
NTEN
JULY 30, 2010
I think we'd all do ourselves and our audiences a favor if we read this article from Jake Brewer and The Sunlight Foundation : " Rethinking Advocacy Email." " It's pretty provoking -- but at the same time, says what I think most of us email-campaigners have been thinking and asking ourselves for a while.
NTEN
MARCH 24, 2010
Many organizations have been using mobile technology successfully for years, but I believe 2010 will stand above the rest for nonprofits jumping on board and maximizing the potential of text messaging campaigns. Let’s face it -- we have seen a virtual explosion of mobile marketing campaigns in the past year alone.
NTEN
MARCH 24, 2010
Many organizations have been using mobile technology successfully for years, but I believe 2010 will stand above the rest for nonprofits jumping on board and maximizing the potential of text messaging campaigns. Let’s face it -- we have seen a virtual explosion of mobile marketing campaigns in the past year alone.
Connection Cafe
FEBRUARY 11, 2015
“Actively steward the relationships that will ultimately define your success,” he says, “whether they be trustees, campaign volunteers or major donors.” So for last year’s annual fund drive, the Rhode Island Zoo Society, which manages the zoo for the City of Providence, targeted those three donor groups.
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