article thumbnail

Craft the Perfect Tagline for Your Organization

NonProfit Hub

Next, go beyond the problems you’re solving, and consider the ways you’re making your audience happy. What’s the essence of your personality—or better yet, the personality of your potential audience? Nike’s “Just do it” says nothing about shoes or apparel—it simply expresses an attitude. Make people think—but not too much.

article thumbnail

Transmedia — Making Change Across Mediums

Beth's Blog: How Nonprofits Can Use Social Media

We knew that if our film was compelling, we could break through to the people in the audience — and maybe they would help get the word out about the film and the issues it explored. Knowing your audience remains essential, because each platform is a new arena for expression, and a new avenue to engage different targets and users.

Change 104
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Goal Setting for Your Nonprofit

ASU Lodestar Center

Review the mission statement - cure cancer, end homelessness, provide affordable housing for working families - whatever it is, ask yourself if the programs from last year helped the organization reach its goals. Get out and meet people, especially the people who are or who know your target audience. Networking in the community.

Goal 61
article thumbnail

4 Lessons on Building Games for Change

Beth's Blog: How Nonprofits Can Use Social Media

Old attitudes die hard, and one such attitude is that games can’t be anything more than light entertainment. Before Zamzee, their game Remission, which was designed to help boost treatment adherence in pediatric cancer patients, was distributed for free to hospitals. Think carefully about your audience.

Game 104
article thumbnail

End-of-Year Giving: Fundraising Appeals Our Experts Love

Connection Cafe

Be mindful of how your audience likes to receive information, and how they like to interact with you. They do a phenomenal job of connecting with their audience with short-term, achievable goals.”. .” Note that his clothes and attitude are casual, not a suit and tie. I’m Too Young for Colon Cancer.” “The Ms.

Giving 45
article thumbnail

112 Nonprofit Blog Posts, Articles, and Stories from 2013 You Can’t Miss.

Connection Cafe

With the ever declining attention span of your audience, it’s necessary that you start appealing to a broader range of senses. Consistently finding and creating content that resonates with your audience can be a struggle. Creating share-worthy content means understanding your audience and the story they want to tell.

Story 54