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Reaching Gen Z on social media: Expert advice vs. Gen Z opinion

Candid

As a member of Generation Z (Gen Z), or today’s 11- to 26-year-olds, I have been curious about the advice given to nonprofits on capturing younger audiences’ attention. But other suggestions, like using pop culture slang and memes to catch Gen Z’s shorter attention span, feel a little off.

Advice 98
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Social Media: Distributed Influence Quantifying the Impact of Social Media - A New White Paper from Edelman

Beth's Blog: How Nonprofits Can Use Social Media

And before even getting to the meat of the metrics, conceptual models, and ideas, the introduction provides a powerful case for using social media that is well articulated: For the first time in history, technology has reached a point where everyone has a voice. s voice louder than ever before. In Edelman???s

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How to structure your nonprofit social media plan

Get Fully Funded

But before, during, and after the fun, your message and the voice of your organization need to come through. Memes, stories, photos – anything that causes a laugh or a smile. Any of these goals can be accomplished with original or shared content, videos, memes, and photos. That’s what keeps things fun and engaging!

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Best of Beth's Blog 2008: Finding The Top Ten Posts In Less Than Five MInutes!

Beth's Blog: How Nonprofits Can Use Social Media

Organizational Versus Personal Voice on A Blog. Be A Voice for Darfur: Great Example of A Multi-Channel Campaign. Microblogging Reports Worth Your Attention. Let the Change Blogging Meme Hit The Road. What's the sweet spot between personal productivity and social productivity? Twitter on Paper Icebreaker.

ROI 50
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How Nonprofits Can Leverage Crowdfunding: Best Practices and Data

Beth's Blog: How Nonprofits Can Use Social Media

The statistic of 28% are repeat donors or 72% are new donors – points to the need for nonprofits to not only use social channels and crowd funding platforms to attract new donors, but more attention needs to be give to engagement and retention. Stand out by making the fundraiser unique and fun to get people’s attention.

Practice 129
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The Real Housewives of Social Media: Cooking up Recipes for Nonprofit Success

NTEN

Facebook, LinkedIn) Blogs offer a human voice, newsworthy information and experiences, and a forum for feedback -- and empower supporters to engage with and share ideas around your stories and news. Know when to respond and when not -- pay attention to people's tone and influence. Follow, participate, and create hashtags and memes.

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Using Cartoons To Make Sense of Your Data

Beth's Blog: How Nonprofits Can Use Social Media

That can save you a lot of wasted effort, and you’ll avoid wasting your audience’s time and attention. Countless online meme-generating sites can let you whip up a sharable text-on-photo image in seconds; a mobile photo captioning app like Over for iOS lets you do it yourself right on your own device.

Data 115