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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Elements to include when studying techniques that inspire immediate action and applying those lessons: Analyze effective ad appeals – what motivates rapid response? The ads were hailed as beautiful, artistic, and innovative. Use surveys and donor journey mapping to understand how people engage initially and over time.

Lesson 59
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Getting in on the Act: New Report on Participatory Arts Engagement

Museum 2.0

How did the authors come up with the intriguing blend of curatorial, interpretative, and inventive opportunities shown in the Audience Involvement Spectrum's Venn diagrams? Why is a photography contest an example of "crowd sourcing" wheres a community drawing contest is an example of "audience-as-artist"?

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17 Ways We Made our Exhibition Participatory

Museum 2.0

We experimented with many different forms of visitor participation throughout the building, trying to balance social and individual, text-based and artistic, cerebral and silly. We used this technique to develop the prompt. This post focuses on one aspect of the exhibition: its participatory and interactive elements. A DIY wedding!