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How To Convince Leadership Content Marketing For Nonprofits Matters

Nonprofits Source

How content marketing impacts search ranking results (and why that matters). How to set up Google Analytics. The efficiency ratio , also known as the revenue to cost ratio. The best part of the efficiency ratio is that it doesn’t involve any complex math. How Content Marketing Impacts Search Ranking Results.

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Measuring Your Blog's Outcomes and Use of Other Social Media Tools

Beth's Blog: How Nonprofits Can Use Social Media

I've been trying to collect screen captures and stories about nonprofit web analytics for a screencast on Google Analytics for NTEN. Ah, my screencast script on google analytics completely ignores social media and only focuses on web sites. measuring your impact on the world!). I agree, but is a ratio the best number?

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Measuring the Value of Your Blog: Reflections Over the Last Year

Beth's Blog: How Nonprofits Can Use Social Media

measuring your impact on the world!). Word Press users can use General Stats plugin.). " That's a hard question for me to answer because as Kaushik notes and all of us bloggers know all too well -- many analytics programs do not track RSS feeds. Last year, I had a ratio of 1.4 measuring your impact on the world!).

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8 Research-Backed Ways To Improve Marketing For Nonprofits

Nonprofits Source

In this post, you’ll learn 8 research-backed ways that are proven to improve the reach and impact of your content. While search engines don’t specifically say longer content impacts search results , the usefulness readers receive in more detailed posts do. Understand How Search Engines View Content.