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New on SSIR: What the New Facebook Changes Mean for Nonprofits

Amy Sample Ward

. —– Whether your organization has had a presence on Facebook for years or just days—or you’re considering starting now—trying to follow along with all the changes to functionality, options, and analytics is incredibly overwhelming. One of the new changes to Facebook is the expansion of Insights, the Facebook analytics tool.

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Social Media Marketing: What, when and where should I post?

Twenti - Digital Marketing For Nonprofits

In order to help you set up a strong presence on Facebook, here are our key takeaways for the platform: Biggest Demographic. To help you get started, here are our key takeaways for Instagram: Biggest Demographic. For more specific takeaways, our recommendations are: Biggest Demographic. Content Type.

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5 Reasons You Should Use Social Media to Grow Your Small Business

Twenti - Digital Marketing For Nonprofits

However, it is now becoming one of the main ways that brands can develop their identity, and not just for younger demographics. Your organic content establishes a presence and allows you to interact with customers and influencers – individuals with a larger social media following that can promote your brand to their followers.

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5 Reasons You Should Use Social Media to Grow Your Small Business

Twenti - Digital Marketing For Nonprofits

However, it is now becoming one of the main ways that brands can develop their identity, and not just for younger demographics. Your organic content establishes a presence and allows you to interact with customers and influencers – individuals with a larger social media following that can promote your brand to their followers.

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Spark Engagement, Inspire Loyalty, Upskill to Association 4.0 Board Leadership   

.orgSource

Where does your association fall on the scale from nerd to influencer? A CEO focused on analytics, AI, and automation isn’t going to pair well with a group of analog thinkers. The board’s mindset should reflect current business dynamics and its demographics should mirror the social and cultural landscape. leadership.