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You Have a Google Grant—Now What? A Guide for Nonprofits

Connection Cafe

These appear within a Google search as sponsored links and are the vehicle for bringing people to your page. Keywords are associated with ads and determine whether the ad is shown during any Google search. Typically, any keywords that contain a copyrighted term, controversial topics, or illegal activities will be flagged.

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Google AdWords for Nonprofits: 10 Tips About Keywords - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Cross checking keywords with multiple search engines to see the number of results and types of ads that it generates is also a good idea. Google Trends allows you to see how keywords fare over time and to pinpoint when during the year searches for the keywords are most popular. Use it to assess and evaluate your performance.

Adwords 51
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10 Things Every Nonprofit Should Know About Social Media and Online Communications - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Google Analytics: Google Analytics , a free and powerful website stats software, lets you dig into your website data so you can find out all sorts of useful info such as who your audience is and what keywords they are searching for to find your website. Do you have more tips to add to my top 10 list? Comment below!

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Fundraising Dips In First Quarter Of 2009 - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

60) Search « Top 8 Social Media Tracking Tools | Main | Strategies For Optimizing Your Nonprofits Website » Sunday Jun 28 2009 Fundraising Dips In First Quarter Of 2009 Sunday, June 28, 2009 at 07:44PM | by Allyson Kapin The struggling economy hit nonprofits hard in the first quarter of 2009. The median revenue per donor was $47.