Whole Whale

SEPTEMBER 8, 2023

” For nonprofits, this shows the value of thoroughly researching your donors’ demographics, history, and motivations before crafting appeals. A charity combating homelessness should feature stories of providing shelter, not just cute mascots. The metrics showed the ads were not effectively driving growth.

Lesson 59

Lesson Fundraising Digital Test 59

Amy Sample Ward

JUNE 6, 2011

Look first at your organizational metrics. Those metrics and accompanying goals are the best resources for identifying the focus and the calls to action for your campaigns and even daily communications. Have people heard of 350.org org before? Have you heard the number 350 parts per million? How do we move away from slacktivism?

Build 220

Build Community Technology Action 220

Amy Sample Ward

FEBRUARY 24, 2011

We had simple goals, and defined our metrics only as they related to grant deliverables or obvious data, like: we will launch programs in 3 schools, or we will feed 500 families. But, lest we repeat history if we think the digital paradigm will solve things! Our strategies are focused on clear goals and metrics.

Slides 213

Slides Nptech Digital Case Study 213

Bloomerang

JULY 31, 2021

And I want you to also look at logic model sample and a SOAR analysis because that could really kind of help you think through some of the priorities in the planning exercises. . And the SOAR analysis, I think, is a great brainstorming tool because this can really incorporate feedback from all different folks. I love this logic model.

Grant 114

Grant Build Video Strategy 114