Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks
.orgSource
MARCH 4, 2024
The Ann Arbor, Michigan-based team was motivated by the desire to find solutions for struggling businesses like the Detroit automobile producers. The SWOT analysis, which typically begins a planning process, makes you a prisoner of that crowded environment. Move Beyond SWOT Sharon explains the book’s premise like this.
Let's personalize your content