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What Previous Crises Can Teach Us About Navigating the Current Fundraising Environment

Connection Cafe

Whether it be the tragedy of 9/11, a tsunami, an economic recession, an earthquake in Haiti, a country divided by an election or a devastating brushfire, there are many high-profile events of the past that have threatened to push the fundraising landscape to its limit. From each one of these events, a key fundraising lesson has emerged.

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Improve Online Fundraising Results and Wow Donors with These 7 Obvious Secrets

Tech Soup

According to Blackbaud 's 2011 Online Giving Report , online earnings dropped by 55 percent; but that was likely due to the increase in donations due to the Haiti earthquake in January 2010. Remember, audience analysis should be a key part of your online strategy.

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What's Different One Year After Haiti? | Nonprofit Trends with.

sgEngage

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking What’s Different One Year After Haiti? The earthquake occurred at 4:53pm EST and the epicenter was 16 miles west of Port-au-Prince, Haiti. Posted by Steve MacLaughlin on January 12th, 2011 One year ago a devastating 7.0

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Disaster Giving and The Blackbaud Index

sgEngage

This is the first time that the indices have included fundraising data related to the 2010 Haiti earthquake. The Blackbaud indices include organizations that raised money specifically for Haiti relief in the year-over-year analysis. Some important trends will be explored later to show analysis of post-Haiti giving.

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Blackbaud Index for March 2011 | Nonprofit Trends with Steve.

sgEngage

The negative trend continues to show the impact of Haiti giving in 2010 compared to 2011. The online giving trend is positive on a year-over-year basis when international relief organizations are removed from the analysis. This makes them less sensitive to small timing issues or large fluctuations over a short period of time.

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Blackbaud Index for February 2011

sgEngage

This increase is especially noteworthy considering the substantial giving to Haiti in the prior year period.” This decrease continues a trend from January and is attributable to the large amount of Haiti relief giving in 2010. This makes them less sensitive to small timing issues or large fluctuations over a short period of time.

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Blackbaud Index for November 2010 | Nonprofit Trends with Steve.

sgEngage

Tags: Blackbaud Index , Fundraising , Online Giving Similiar Articles Blackbaud Index for September 2010 Blackbaud Index for October 2010 Blackbaud Index for March 2011 Blackbaud Index for February 2011 Disaster Giving and The Blackbaud Index blog comments powered by Disqus Previous: What’s Different One Year After Haiti?