Tech Soup

MAY 22, 2012

According to Blackbaud 's 2011 Online Giving Report , online earnings dropped by 55 percent; but that was likely due to the increase in donations due to the Haiti earthquake in January 2010. Remember, audience analysis should be a key part of your online strategy.

Results 44

Results Online Donor Fundraising 44

sgEngage

JANUARY 12, 2011

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking What’s Different One Year After Haiti? The earthquake occurred at 4:53pm EST and the epicenter was 16 miles west of Port-au-Prince, Haiti. Do you have offline and well as online channels ready to go?

Haiti 63

Haiti Trend Difference Blackbaud 63

sgEngage

MARCH 15, 2011

This is the first time that the indices have included fundraising data related to the 2010 Haiti earthquake. The Blackbaud indices include organizations that raised money specifically for Haiti relief in the year-over-year analysis. Some important trends will be explored later to show analysis of post-Haiti giving.

Blackbaud 62

Blackbaud Disaster Haiti Giving 62

sgEngage

MAY 18, 2011

billion in yearly revenue on a monthly basis, both offline and online. The negative trend continues to show the impact of Haiti giving in 2010 compared to 2011. The online giving trend is positive on a year-over-year basis when international relief organizations are removed from the analysis.

Blackbaud 66

Blackbaud Trend Haiti Benchmark 66

sgEngage

APRIL 15, 2011

billion in yearly revenue on a monthly basis, both offline and online. This increase is especially noteworthy considering the substantial giving to Haiti in the prior year period.” This decrease continues a trend from January and is attributable to the large amount of Haiti relief giving in 2010.

Blackbaud 56

Blackbaud Haiti Trend Arts 56

sgEngage

JANUARY 18, 2011

billion in yearly revenue on a monthly basis, both offline and online. Blackbaud updates these indices each month and they are based on a three-month moving average of year- over-year percent changes in revenue. This makes them less sensitive to small timing issues or large fluctuations over a short period of time.

Blackbaud 62

Blackbaud Trend Nonprofit Haiti 62

sgEngage

FEBRUARY 15, 2011

The 2010 Online Giving Report combines findings from The Blackbaud Index of Online Giving with additional multi-year giving data to provide the most comprehensive analysis of online giving trends in the nonprofit sector. Haiti-related giving shaped 2010 trends January 2010 had the largest percentage of online giving for the entire year.

Trend 83

Trend Online Giving Blackbaud 83