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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Focus on selling – Judge ads by sales results, not awards. Focus on participation – Judge success by number of donors versus just total dollars raised. This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.”

Lesson 59
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Is It Worth It? An ROI Calculator for Social Network Campaigns - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Response: links for 2007-08-09 at justinhamilton.org on August 9, 2007 Advertising Age: How New FCC Mobile Rules May Affect Marketers once consumer expectations are raised by the new open access mobile systems that give them control over content and handset-carrier combinations, as well as the ability to switch carriers.

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Is It Worth It? An ROI Calculator for Social Network Campaigns - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Response: links for 2007-08-09 at justinhamilton.org on August 9, 2007 Advertising Age: How New FCC Mobile Rules May Affect Marketers once consumer expectations are raised by the new open access mobile systems that give them control over content and handset-carrier combinations, as well as the ability to switch carriers.

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Is It Worth It? An ROI Calculator for Social Network Campaigns - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Response: links for 2007-08-09 at justinhamilton.org on August 9, 2007 Advertising Age: How New FCC Mobile Rules May Affect Marketers once consumer expectations are raised by the new open access mobile systems that give them control over content and handset-carrier combinations, as well as the ability to switch carriers.

ROI 53
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Leaders in Nonprofit Technology: Daniel Ben-Horin

Tech Soup

He was born and raised in New York City. Daniel has lots of awards. gave him its Lifetime Achievement Award. I know that may sound very ‘soft’ as political analysis goes, and I also know that no amount of niceness "fixes" Syria or Ukraine or human trafficking or global warming. Daniel’s Bio.

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Community colleges: A critical access point to higher education

Candid

has awarded over $3.5 Many of these institutions have foundations, which are separate 501(c)(3) entities that exist to raise and/or manage private support for a single institution or system of institutions. The following analysis looks at support to all of these types of organizations together. . Their largest grant of $16.5