Google Analytics 4 Promises More Power, Better Privacy–Is your Organization Ready?
Forum One
MAY 31, 2022
Google sent a bit of a shockwave through our community this spring, announcing that after more than ten years, Universal Analytics (UA) will stop collecting new data on July 1, 2023.* Shifting to a whole new platform—and Google Analytics 4 is a whole new platform—can seem daunting. Examine your analytics. What’s new in GA4?
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