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M+R’s Guide to A More Inclusive Media Relations Approach

M+R

What is our ideal headline? Guiding questions for identifying storytellers Storytellers are often the most critical piece of any media campaign. How can we build a supportive and trusting relationship with our storyteller(s), rather than one that’s transactional? What types of media outlets do we want to target?

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How to Makeover Your Nonprofit Homepage: 3 Top Strategies

Greater Giving

Showcase your mission statement as a sub-headline beneath your nonprofit’s name to grab your visitors’ attention and let them know what your organization is about right off the bat. Storytelling can help you draw in visitors and encourage them to explore your content beyond your homepage.

professionals

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The Best Social Media Marketing Resources For Nonprofits

Nonprofits Source

Charity: Water is leveraging Facebook advertising in a big way by using storytelling to raise awareness of the global water crisis and inspire people to give. You don’t just have to send newsletters, or witty headlines to get your message across. Facebook Advertising. per video, Promo may seem pricey.

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This Digital Marketing Process Will Make You Write Better Content

Nonprofits Source

Storytelling is good, but no one likes to read a paragraph where a single sentence would do. Each headline and subsequent sub-headlines should lead the reader to the conclusion you are trying to make. Write A Headline That People Want To Click. What compels you to click on those headlines? The Value Proposition.

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