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M+R’s Guide to A More Inclusive Media Relations Approach

M+R

What is our ideal headline? Guiding questions for identifying storytellers Storytellers are often the most critical piece of any media campaign. How can we build a supportive and trusting relationship with our storyteller(s), rather than one that’s transactional? What types of media outlets do we want to target?

Guide 73
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This Digital Marketing Process Will Make You Write Better Content

Nonprofits Source

Storytelling is good, but no one likes to read a paragraph where a single sentence would do. Each headline and subsequent sub-headlines should lead the reader to the conclusion you are trying to make. Write A Headline That People Want To Click. What compels you to click on those headlines? The Value Proposition.

Process 98