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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

It’s surprising to see how statistically significant such seemingly small changes can be.” If it reads and sounds like spam to you, it’s probably going to look like spam to other providers,” McClelland said. At worst, it can result in servers blocking emails from your organization’s domain name altogether.

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10 Twitter Best Practices for Nonprofits

Nonprofit Tech for Good

Use hashtags strategically to mention important causes, campaigns, and events, but hashtag spamming to try to increase your reach doesn’t work and has a negative effect on engagement. Create custom graphics for powerful quotes, statistics, and call-to-actions. Don’t be a photo tag spammer either!

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Highlights from the 2009 eNonprofit Benchmarks Study - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

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Highlights from the 2009 eNonprofit Benchmarks Study

Care2

M&R and NTEN just released an impressive benchmarks study that analyzed 32 nonprofits online advocacy and online fundraising programs in 2007 and 2008. Open rates can be an unreliable metric due to spam filters, preview panes, image blocking which have little to do with whether someone is actually opening (or reading) an email.

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NTC Boston: Brian Reich: Online Fundraising Strategy

Beth's Blog: How Nonprofits Can Use Social Media

Get Active (best for advocacy, easiest to use email tool) Kintera (big program and lots of features are not necessarily used) Convio (fundraising) Blackbaud. t Spam regulations ??? t spam work. Did it get passed into a spam folder. 35% of email goes into spam filter, most people don???t t check spam filters.

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