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Survey Says.

Connection Cafe

In addition to having a very well formatted website and some catchy social media content, the study itself is useful to nonprofits looking to engage those in their 20s and 30s in advocacy and fundraising. The 2012 report found that 77% of millennials surveyed have smartphones. You can download the full report here.

Survey 35
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Your Audience’s Content Is King (and Your Content Is Subservient to It)

Connection Cafe

When it comes to advocacy and political campaigns, we must understand how our audience is talking about our issues and candidates before we know what to share on our social media platforms. For example, they know they are taking a survey or they know you are checking the engagement stats on your Facebook page.

Content 41
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Data Are Not Information

NTEN

Information = Data + Communication Because data must be communicated to be informative, our methods of communication become paramount. In a digital age, these methods have been revolutionized, fundamentally altering the landscape in which data become information. Communication turns data into information.

Data 91