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Case Study: How Human Rights Watch Leverages Employee Personal Brands on Twitter

Beth's Blog: How Nonprofits Can Use Social Media

There are no better champions for your organization’s communication’s strategy than your staff. I interviewed Jim Murphy , Senior Online Editor, about how Human Rights Watch ’s integrated social media strategy leverages the personal brands HRW 197 employees to get results. The organizational strategy is to impact policy change.

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Guest Post by Allyson Kapin: Top 8 Social Media Tracking Tools

Beth's Blog: How Nonprofits Can Use Social Media

Check out these 10 tools and strategies to market your nonprofit on the web, connect with your members and reach new supporters. Listservs: Participate in listservs that align with your nonprofit’s mission and where your organizations’ issues are being discussed. YouTube Nonprofit Program: YouTube. Easy to Moderate* 9.

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Using Social Networking Sites for Campaigns: An Interview with Carie Lewis, HSUS

Beth's Blog: How Nonprofits Can Use Social Media

I've been following Carie Lewis's posts on the NTEN Affinity groups as well as other nonprofit tech listservs (yes, I still do read listservs) and caught up with her for an interview. tools for online advocacy. We pointed people to youtube to watch the videos and to our website to participate in the advocacy.

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NpTech Tag: Change.org To Launch White-Label Social Network for Nonprofits, GeekToys that Give Geekbumps, and Blog Readability

Beth's Blog: How Nonprofits Can Use Social Media

One hopes that nonprofits deciding to roll their own social networks, aren't creating their own social silos and have gone into it with a solid strategy, clear objectives and measurable metrics , and can evaluate the ROI. The Journal of Computer-Mediated Communication October issue is devoted to scholarly research on social networks.

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September Net2 Think Tank Roundup: Curating Content

Tech Soup

organization's mission and work as a bipartisan advocacy organization. from Beth Kanter's Social Media Strategy wiki. tried turning email discussions on listservs into blog posts and opting to record conference call presentations. though it easily solves the above mentioned issues and more." I've also.

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