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How Nonprofits Can Use Behavioral Science to Engage Supporters on Social Media

Nonprofit Tech for Good

By Michelle Chen is an independent scholar with a PhD in mass communications with a focus on advocacy, activism and social change. A popular medium of choice, Facebook facilitates conversations and interactions among supporters in the comments section, allowing them to feel a sense of community virtually.

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5 Ways to Gain The Upper Hand in Facebook’s Newsfeed

Connection Cafe

So they test and tweak. Facebook recently announced a test in Sri Lanka, Bolivia, Slovakia, Serbia, Guatemala, and Cambodia. Users in these countries can only see Page posts that their friends comment on or share. Facebook says they have no current plans to test this feature in other countries.

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Community Technology Alliance: Helping Address Homelessness with Mobile Technology

Tech Soup

" The CTA is also working in partnership with the Frugal Innovation Lab at Santa Clara University to design, test, and market a text messaging service for the homeless. The service will essentially broadcast shelter, food, and employment information to those who sign up for it. " scoffed one anonymous commenter.

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MySpace.com: A Place for Donors? - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) How many comments do nonprofits have?

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MySpace.com: A Place for Donors? - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) How many comments do nonprofits have?

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Unlock the Secrets of Digital Marketing for Nonprofits

Allegiance Group

However, nonprofits may launch campaigns to recruit volunteers, inspire advocacy efforts from supporters, or spread awareness of their cause. For example, a 30-second commercial on network television can cost over $100,000 in broadcasting fees alone. One way to test various marketing tactics at once is to use A/B testing.

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