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If You Do Nothing Else, Use An Editorial Calendar and Measurement for Your Content Strategy

Beth's Blog: How Nonprofits Can Use Social Media

Holly published the 2013 version back in December, but you can never have too much of a good and incredibly useful resource!!! It’s Not Too Late To Set Your Communications Agenda with LightBox Collaborative’s 2013 Editorial Calendar – Guest Post by Holly Minch, Lightbox Collaborative.

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7 Practical Tips for Engagement with a Higher Purpose On Social

Beth's Blog: How Nonprofits Can Use Social Media

Celebratory interactions should be a consistent part of your engagement and content calendar, so set up systems to capture and share alumni personal, social, and professional news. Asking for feedback about how to improve the school experience is also a good technique, as used in the example above is from URJ Camp Kalsman.

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Interviewing Users

Connection Cafe

You may have heard that Blackbaud recently released our 2013 Online Benchmarking Study. How did your organization measure up? I do know a great research technique that you can do yourself to get some insight: User Interviews. I actually block off an extra 30 minutes on my calendar after each interview to do this.

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How To Train Your Attention and Be Effective When Working Online

Beth's Blog: How Nonprofits Can Use Social Media

How long can you pay attention when working online before your mind wanders? According to the Statistic Brain site list of attention span stats , in 2000 we had a 12 second attention span compared with an 8 second attention in 2013. Attention training is technique from Howard Rheingold, author of NetSmart.

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How To Squeeze Social Media Into Your Day When It Isn’t A Full-Time Job

Beth's Blog: How Nonprofits Can Use Social Media

This post provides some tips and techniques for tech wellness. How long can you pay attention when working online before your mind wanders? According to the Statistic Brain site list of attention span stats , in 2000 we had a 12 second attention span compared with an 8 second attention in 2013. Take a guess.