How To Produce An Effective Company Blog
Eric Jacobsen Blog
NOVEMBER 9, 2010
According to Emarketer, the proportion of companies using dedicated blogs as a marketing channel—excluding blogs on social networks and microblogs such as Twitter—will rise to 39% in 2011 and to 43% by 2012. Put your blog URL on your business cards, direct mail and print advertising. Promote your blog URL on your website.
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