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The Multichannel Giving Paradox: Online Donors vs. Offline Donors

NetWits

Online acquired donors are significantly younger, more affluent, and more generous than their offline counterparts. That is, of course, only true if the nonprofit is successful in converting the online donor to an offline giving habit, usually direct mail giving. 2011 Internet and Multichannel Giving. Growing Your Donor Base.

Offline 209
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5 Good Nonprofit Infographics

sgEngage

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 5 Good Nonprofit Infographics Posted by Steve MacLaughlin on April 12th, 2011 Who doesn’t love a good infographic? Especially when they help reveal a lot of information in a visual format.

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Great reads from around the web on April 23rd

Amy Sample Ward

" Conversation is the New Attention – "This article is adapted from their SXSW 2011 talk, Toss the Projector: Redefining the Speaker/Audience Dynamic. " 2011: The Year the Check-in Died – "Early last year, "checking in" was the cool new craze. Change the way we associated with others on and offline?

Web 114
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Improve Online Fundraising Results and Wow Donors with These 7 Obvious Secrets

Tech Soup

While it does not yet amount to the bulk of fundraising for most nonprofits, online giving grew by 13 percent from 2010 to 2011. The only vertical experiencing a decline from 2010 to 2011 was International Affairs organizations. For more information, download Blackbaud’s free 2011 Online Giving Report.

Results 44
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Blackbaud Index for March 2011 | Nonprofit Trends with Steve.

sgEngage

The latest Index data covers the 3 months ending March 2011 as compared to the same period in 2010. billion in yearly revenue on a monthly basis, both offline and online. for the 3 months ending March 2011 as compared to the same period in 2010. for the 3 months ending March 2011 as compared to the same period in 2010.

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Blackbaud Index for February 2011

sgEngage

The latest Index data covers the 3 months ending February 2011 as compared to the same period in 2010. billion in yearly revenue on a monthly basis, both offline and online. for the 3 months ending February 2011 as compared to the same period in 2010. for the 3 months ending February 2011 as compared to the same period in 2010.

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How Much Money is Raised through Online Giving?

sgEngage

Compare that to the $290 billion in total fundraising in the United States according to Giving USA 2011. Keep in mind that 92% of giving still comes from offline channels and that 32% of online donors switch to give through offline channels. million online in a single day during the 2011 North Texas Giving Day.

Raise 86