The Multichannel Giving Paradox: Online Donors vs. Offline Donors
NetWits
JUNE 14, 2012
Online acquired donors are significantly younger, more affluent, and more generous than their offline counterparts. That is, of course, only true if the nonprofit is successful in converting the online donor to an offline giving habit, usually direct mail giving. 2011 Internet and Multichannel Giving. Growing Your Donor Base.
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