2011 NTC Preview: A Scientist in Your Communications Department: Segmenting Messages, Customizing Content and Delivering Results
NTEN
JANUARY 11, 2011
Your communications strategy should acknowledge that each of these groups has a different reason for pledging their support. Statistical analysis can be used at this stage to help determine if there are demographics or specific actions that are strong predictors of future behavior (e.g. Komen 3-Day for the Cure.
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