How can nonprofit organizations use marketing to engage Millennials?
ASU Lodestar Center
JULY 12, 2017
According to a PEW Research Poll, millennials now make up the majority of the US labor force. In a 2012 report, the National Chamber Foundation cited that Millennials have approximately “$200 billion of direct purchasing power and $500 billion of indirect spending.” PEW, 2010). Millennial Donor Report, 2011). Technology.
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