Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising - Online Fundraising, Advocacy, and Social Media - frogloop
Care2
FEBRUARY 17, 2009
Given the cost, lack of response rates, and hostility towards direct mail, not to mention the negative impact on the environment , should nonprofits continue to pour money into direct mail programs to reach new Baby Boomers? February 24, 2009 | Laura Copyright © 2008, Care2.com LinkedIn, Facebook, MySpace). All rights reserved.
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