Care2

APRIL 22, 2009

Elana Wolowitz (EW): Im pretty sure we started in May or June of 2008. If I were to put a ratio on it, I wouldnt want to exceed 30% self-promotional content to about 70% links to other things. www.MHPonline.org April 22, 2009 | Rick Bernardo Copyright © 2008, Care2.com What inspired you to join? All rights reserved.

Social Media 68

Social Media Twitter Action Advocacy 68

Care2

JANUARY 6, 2009

Some basic KPIs that would be useful to most nonprofit websites: Visitor-to-donor conversion ratio Unique visitors per day/week/month Cost per visitor Bounce rate Abandonment rate Average time on site For a more complete listing of KPIs, broken down by type of website, check out this post by analytics guru Bryan Eisenberg. Excellent post!

Analytics 54

Analytics Google Social Media Websites 54

ASU Lodestar Center

MAY 4, 2011

News and World Report , and Money routinely publish stories that emphasize program spending and fundraising cost ratios. Federated campaigns often "help" their donors make giving decisions by prominently publishing such ratios next to the organizations names. A lot of people really didnt like the approach.

Teach 90

Teach Ratio Student Classes 90