Nonprofits and Social Networks: Can Your Nonprofit Organization Benefit from No Presence?
Beth's Blog: How Nonprofits Can Use Social Media
FEBRUARY 6, 2008
" Amy Sample Ward, also pointed to the reciprocity. Measuring the ROI by dollar amounts as the key metric needs to be balanced with using metrics like increased conversions (email list sign ups), measurable word-of-mouth, or improvements in online buzz. Some takeaways. " (Tried tracking down the paper, but can't find it.).
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