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How Much Time Should Your Nonprofit Invest In Different Social Media Channels?

Beth's Blog: How Nonprofits Can Use Social Media

Nonprofits nowadays invest serious resources to keep pace with the latest social media trends. Larry Swiader, Senior Director of Digital Media at The National Campaign to Prevent Teen and Unplanned Pregnancy. How much effort are your social media channels really worth? By Sacha Evans. David Almacy, Senior Vice President at Edelman.

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Memejacking: Does Your Nonprofit Dare?

Tech Soup

Memejacking is simply a type of newsjacking that connects your communications to a meme — that is, a pop culture trend. And, if you're thinking that only teens like memes, look at the range of people who drenched themselves for the Ice Bucket Challenge. As communications tactics go, memes are cheap and easy to make.

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