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How Much Time Should Your Nonprofit Invest In Different Social Media Channels?

Beth's Blog: How Nonprofits Can Use Social Media

Nonprofits nowadays invest serious resources to keep pace with the latest social media trends. Larry Swiader, Senior Director of Digital Media at The National Campaign to Prevent Teen and Unplanned Pregnancy. If you want to reach a broader social media audience, post about topics outside of your specific issue area.

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Memejacking: Does Your Nonprofit Dare?

Tech Soup

Newsjacking is the practice of "hijacking" or leveraging a current news story to help your messages get the attention of a wider audience. Memejacking is simply a type of newsjacking that connects your communications to a meme — that is, a pop culture trend. Memes travel within all age groups. … 2.

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