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How Much Time Should Your Nonprofit Invest In Different Social Media Channels?

Beth's Blog: How Nonprofits Can Use Social Media

Nonprofits nowadays invest serious resources to keep pace with the latest social media trends. Earlier this month, the Ad Council hosted a webinar on the topic of social media ROI with three great social media minds to help us navigate these and other thorny online issues. If money is an issue (isn’t it always?), By Sacha Evans.

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Memejacking: Does Your Nonprofit Dare?

Tech Soup

Memejacking is simply a type of newsjacking that connects your communications to a meme — that is, a pop culture trend. And, if you're thinking that only teens like memes, look at the range of people who drenched themselves for the Ice Bucket Challenge. As communications tactics go, memes are cheap and easy to make.

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