Measuring Engagement and Return on Relationships
Beth's Blog: How Nonprofits Can Use Social Media
MAY 3, 2009
This last week I was at NTC 09 in San Francisco leading a session on Mapping Metrics To Strategy. It gets at that failing formally point that Clay Shirky was talking about NTC Keynote. Tags: metrics ROI twitter. Whatever the tool we're using, the right metrics are those that can help understand engagement and relationships.
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