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Measuring Engagement and Return on Relationships

Beth's Blog: How Nonprofits Can Use Social Media

This last week I was at NTC 09 in San Francisco leading a session on Mapping Metrics To Strategy. It gets at that failing formally point that Clay Shirky was talking about NTC Keynote. Tags: metrics ROI twitter. Whatever the tool we're using, the right metrics are those that can help understand engagement and relationships.

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Many Uses of FriendFeed

Beth's Blog: How Nonprofits Can Use Social Media

Laura Norvig gave me a sneak peak at her ingite presentation for NTC Ignite called the Many Uses of FriendFeed. How Bloggers Can Use FriendFeed Effectively - This post includes some great tips on how to contribute value to FriendFeed, keep your "signal-to-noise" ratio high, and use "rooms" effectively. Tags: friendfeed.

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5 Steps to a Successful Social Media Strategy

Amy Sample Ward

If you are using a forum, then measuring the number of replies to post (or, if your forum allows voting, then the positive feedback on posts) could be appropriate, as well as the ratio of people signed up vs posting vs replying, etc. Tags: socialmedia strategy goals guestpost POST social media. WeAreMedia’s ROI Toolbox.

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Shoulder-to-Shoulder Instructional Media: My Tagging Screencast at NTEN!

Beth's Blog: How Nonprofits Can Use Social Media

Photo from my flickr stream View the Tagging Screencast Presented by NTEN. I'm pleased to announce that my screencast about tagging has been released and showcased by NTEN ! I hope to share some simple and fun ways to create "shoulder-to-shoulder" instructional media for the panel on Screencasting at NTC I'm doing.