Key Findings from the 2021 donorCentrics® Sustainer Summit
sgEngage
APRIL 29, 2021
Emerging best practices for conversion at organizations with strong conversion metrics: The largest source for conversion in FY2020 was digital efforts with the most growth in email and digital ads. Bolstering search marketing efforts and display. Expanded use of vlogs. Telemarketing and direct mail followed. Connected TV.
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