Remove Metrics Remove Org Remove ROI Remove Structure
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Dear Moby, what are the different types of email marketing? 

Whole Whale

Having a clean and organized email account structure can be helpful when sending more tailored content to segmented audiences. Marketing funnels help to give context and relative value to metrics that build on each other to work toward achieving a goal.

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So You Want to Be a Consultant? Part II

Robert Weiner

Pricing structures. As partners, as a collective, without creating toxic/un-needed structure? Be able to articulate what you help orgs do and accomplish, not necessarily the technical products/skills? Different price structures are ok for different projects. How to size up clients if they’re a good fit?

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Integrated Marketing Key Findings

Connection Cafe

More than 50% of the $20M+ orgs are only considered Juniors (in the participant categories), just beginning their journey with integrated marketing. Percentages of funds raised online are all over the board in terms of org size. Organizational structure makes a big difference. The process of proving ROI is complex.