GA4 FAQs: What Mission-Driven Organizations Need to Know
Forum One
FEBRUARY 7, 2023
In June 2007, Apple launched the iPhone, and in subsequent years we saw the rise of apps as a competing method to websites for how people interact with organizations. Google answered these challenges with a system that ultimately became GA4, and announced no further development of UA. Needless to say, a lot has changed since 2005.
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