End-of-Year Wrap-Up: Three Things to Take Into Your 2024 Email Campaigns
M+R
FEBRUARY 11, 2024
Email fundraising has become increasingly difficult, but many of the organizations in our sample of 24 nonprofits saw strong results this December. Before we take a look at some of those examples, we also saw great results from the opposite approach: using plain text appeals with personal language to connect to donors.
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