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Groundswell Book Club Part 1: Listening

Museum 2.0

This is a long post focused on strategic uses of listening rather than specific techniques. For many museums, visitor research--how people use the museum, navigate exhibits, and understand content--may be an equally important arena in which to adopt groundswell listening techniques. What does it mean to listen to the groundswell?

Museum 20
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Backwards Interview: My Advice for Incorporation of Web 2.0 into Museums

Museum 2.0

technique/application that will fit those goals. If you had one youth educator, would you expect them to develop and run overnights AND scout programs AND teen programs AND toddler programs AND outreach AND… of course not. How will the endeavor reflect on the museum’s brand image? interview Core Museum 2.0

Museum 20
professionals

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14 Top Nonprofit Websites to Inspire Your Organization

DNL OmniMedia

This means that web design projects (and even smaller, iterative updates) are important investments for nonprofits, and they can involve any number of different strategies and techniques. Thanks to custom development and integration with Salesforce , the site instantly reflects every gift ICA receives! Donor-focused content.

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Into the Deep End: What's Keeping Museums from Telling Meaty, In-Depth Stories?

Museum 2.0

Too often we pull our punches by using the weakest storytelling techniques--broad generalizations on 50 word labels, an immersive wading pool of narrative bits. They had a very simple exhibit of single-page laminated stories, transcribed from oral interviews with elders in the community.

Museum 53