How To Segment And Personalize Appeals To Raise More Money At End Of Year
Bloomerang
NOVEMBER 13, 2023
Do I have the technology to segment? Here’s an example in an appeal from Idaho Youth Ranch , where I’ve highlighted the personalization and segmentation in bold: Dear <Informal Greeting> , I wish I didn’t have to write this letter. You may be asking yourself: Are we segmenting right now? Good news—you do!)
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