How To Segment And Personalize Appeals To Raise More Money At End Of Year
Bloomerang
NOVEMBER 13, 2023
Do I have the technology to segment? Step 2: Add a message targeted to each segment Fundraising copywriter Julie Cooper recommends picking a third or fourth line paragraph in your appeal where you can adjust the language to speak to your donor segment (active, lapsed, major, or monthly donors). Sounds complicated, how would we do that?
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