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AUGUST 21, 2023

A tiered ad campaign can help hype your donors and get them into a giving mindset. Because of the increase in donations, GivingTuesday is a great opportunity for your organization to boost your acquisition metrics. Begin your campaign with ads to increase awareness about your organization and the work you do in October.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

They’re convening Barcamp-like unconferences called PubCamps all over the country, allowing local techies and citizen journalists to forge collaborative projects with NPR and PBS stations, both online and offline. Online numbers don’t always equate offline results. Method Tweeting for nonprofits: Much Ado About Something.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 28, 2008

My most recent experiment involved Twitter, fundraising, and an integrated offline component at the Gnomedex Conference in Seattle. And while you can use this method to do an ROI analysis, the real gold is the deeper understanding of what works and what doesn't. Click to see the larger image. It's called double-loop learning.

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