NonProfit Hub
NOVEMBER 10, 2014
Michael Jordan definitely didn’t start out as a professional basketball player. An integrated promotion approach for your next fundraiser is going to give you the most payoff. Now is the time to build the hype for next year. Any way you can, start building hype. He couldn’t even make the high school team right away.
Care2
NOVEMBER 17, 2010
There is a lot of hype around new digital channels, but little evidence is published to back this up. This meant it was an amazing opportunity to run an integrated multi-channel global campaign. Here is the evidence from one global campaign in 2010 to demonstrate how different digital channels compared.
Connection Cafe
SEPTEMBER 23, 2010
Author: Jordan Viator. Make a calendar – outline all activities you want to share, plan activity that integrates with overall organization messaging and schedule them in advance (tip: make a calendar).
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