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6 Reasons Why People Won’t Give to Your Fundraising Appeal Letter (and what to do about it!)

Get Fully Funded

We’ve all received a fundraising appeal letter in the mail asking us to donate. You may have given money to some of these groups after receiving a request in the mail. Direct mail DOES work after all. However, statistics show that direct mail works. Use “you” language. Lots of people do. That’s great!

People 98
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49 Online Fundraising Ideas to Help You Raise More

Qgiv

For example, rather than needing to spend money printing out endless flyers for a direct mail campaign, you can easily plan and execute an email campaign instead for far less money and with a more sizeable return on your investment. All you need to do is promote your campaign effectively and watch the donations roll in! Emergency campaigns.

Raise 98
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Preparing for the Next Disaster: The Future of #crisisdata

NTEN

Participants in the Summit recognized that if we can overcome challenges of verification, duplication, language, privacy, and culture, we will be in a position to empower the public to share valuable information with all of us. As Robert Scoble pointed out, "It's not so much about technology but people." Now they have the tools.

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Citizen Tech: Social Media in Disaster Response

Amy Sample Ward

It found that if they needed help and couldn’t reach 9-1-1, one in five would try to contact responders through a digital means such as e-mail, websites or social media. Another direct content example is that of the number of websites that emerged post-Hurricane Katrina.

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Changing the World One Gift at a Time: An Interview with Deron Beal of the Freecycle Network

Have Fun - Do Good

Every gift you give away, you don't mail it somewhere. So we're designing the website so that there are templates for each language, and the local volunteers in that country can then just translate the information into that language. I wanted to keep stuff out of the landfills.

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Win Back Your Lapsed Donors

Bloomerang

You were looking at some sort of return on investment selection tool or something before you put an appeal to those donors in the mail. you know, when Puerto Rico had that hurricane, you know, that was huge here. So again, did someone come in as a major donor, did someone come in on email, or did they come in on direct mail?

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