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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

A charity combating homelessness should feature stories of providing shelter, not just cute mascots. For nonprofits, this means rigorously testing different emotional appeals, stories, and calls-to-action and then reusing what proves most effective. Test different calls-to-action and reduce friction in online giving.

Lesson 59
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Why Your Nonprofit Should Be A Big Listener

Beth's Blog: How Nonprofits Can Use Social Media

Upwell is a pilot project, testing the waters to transform the ocean conversation. After six months of trying and testing–and learning some hard lessons–Upwell has found a way to do big listening online, mostly using Radian6. Public opinion polls provide some types of insight, but take time and money.

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Get the Tools to Train and Educate

Tech Soup

Job training for at-risk youth, veterans reentering the workforce, or even homeless populations. In addition to having all of the functionality of GoToMeeting , GoToWebinar lets you keep track of webinar registration and attendance, and its polling and survey features help you get audience feedback. Train Others to Manage Finances.