Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising
Whole Whale
SEPTEMBER 8, 2023
A charity combating homelessness should feature stories of providing shelter, not just cute mascots. For nonprofits, this means rigorously testing different emotional appeals, stories, and calls-to-action and then reusing what proves most effective. Test different calls-to-action and reduce friction in online giving.
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