article thumbnail

How to Use Storytelling for Nonprofits to Tug Heartstrings and Raise Funds

Get Fully Funded

hint: it’s very helpful if you can make your “character” a specific person/animal or small group of people/animals that you can attach names to). Use Normal Language in Your Story A long, drawn-out, flat story with a bunch of numbers and statistics and jargon is not a good way to convey your message and your needs.

article thumbnail

How to Build Your Capital Campaign Plan

CauseVox

There are a few helpful hints that can get you started: Look at the donors you have and identify the largest donation you believe any of them will give. You’ll want to craft some specific language for your board early on to let them know what their role is and how they can help. You might be asking how you choose your tiers.

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Testing Your Donation Form Part 4: Running a Usability Test

Connection Cafe

I’ve seen test participants use salty language (yes, really) and even break into hard sweats (yes, really). I do this by reading a welcome script like the one below which is a modified version of Steve Krug’s. Don’t give hints. Don’t give hints unless they are completely stuck. Which leads to….

Test 33
article thumbnail

How to write a year-in-review recap (that doesn’t sound like one of those season’s greetings letters) for your organization

Whole Whale

You know the moment: You’re going through your mail when you catch the hint of a red envelope. Flip the script from “ Look what you made me do ” to “Look what you did.” They also tailored the language of the body text to focus on supporters versus the organization itself: “You blocked the Muslim ban. A snowflake stamp. “So

Sound 52