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Data in the Museum: Experimenting on People or Improving Their Experience?

Museum 2.0

Even as the reporters acknowledge that museums are trying to better understand and serve their visitors, there''s a hint of menace in headlines like " The Art is Watching You. " I thought this sounded great: better data, useful research. track the paths people take through galleries and alter museum maps based on what you learn?

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How To Convince Leadership Content Marketing For Nonprofits Matters

Nonprofits Source

Begin by mapping out your content to support your donor’s journey. The efficiency ratio , also known as the revenue to cost ratio. The best part of the efficiency ratio is that it doesn’t involve any complex math. Use the efficiency ratio to calculate the ROI of your marketing activities. Don’t freak out.

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