Achieve

AUGUST 19, 2014

Google search “ads from the 1950s” and brush yourself up on the iconic advertisements that once graced the pages of magazines, periodicals, and outdoor boards of the time. A good sense of hierarchy—IMAGE, then COLA BOTTLE, then HEADLINE, then COPY—across the page with some consideration of white space. summerglamor-collage.

Headline 40

Headline Exercise Empowerment Fun 40

NTEN

SEPTEMBER 23, 2010

Gerald Marzorati, Editor of The New York Times Magazine , has revealed that "contrary to conventional wisdom, it's our longest pieces that attract the most online traffic." If we don't find it quickly enough, we can much more easily jump to another source of information than we could with a stack of magazines.

Web 70

Web NTEN Alternative Headline 70

NonProfit Hub

AUGUST 12, 2021

Seen below is their regular donation page, which comes with an offer of a free magazine subscription that might appeal to a casual website visitor. The next example is a landing page linked from a Google search of “donate to save wildlife.” Matching your nonprofit’s brand voice (and visual design). Not necessarily.

Donation 92

Donation Question Effective Test 92

M+R

JUNE 7, 2023

What is our ideal headline? A few examples include: AFRO News Capital B Hyphen Magazine Indian Country News Latino USA Native News Online TheGrio We also recommend exploring BIPOC sections and verticals in mainstream outlets, such as NBCBLK , Bloomberg Equality , NPR Code Switch and the L.A.

Guide 73

Guide Media Language Storytelling 73

NonProfit Hub

AUGUST 12, 2021

Seen below is their regular donation page, which comes with an offer of a free magazine subscription that might appeal to a casual website visitor. The next example is a landing page linked from a Google search of “donate to save wildlife.” Matching your nonprofit’s brand voice (and visual design). Not necessarily.

Donation 41

Donation Question Effective Test 41